Jason Frasca |||

Write Once Use Twice

Write once. Avoid re-writing for different uses.

Write everything with the intent to publish.

Notes and copy are written in a direct, clear, and publishable format.

  • Marketing copy > to be reposted and shared
  • Meeting / client notes > email follow up > tasks
  • emails > become blog posts
  • Blog posts > tweets
  • Tweets > visuals

Slower, more thoughtful writing may take longer initially. Provides outsized returns over time.

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© 2020 Jason M. Frasca