I’m interested in membership and paid newsletter models. Researching for my project: Subvert! Migraines.
When I saw the Trends report on Paid Newsletters it made sense to dive in.
My routine is to take extensive notes about what I am working on along with my thoughts. I do this in Workflowy
Today, I am trying something new: Publishing my thoughts around the question I am trying to answer. What I have learned. My conclusions.
Some of what I write below is new to me. Other points I’ve known. More important, this is a collection of my thoughts to guide my efforts from a messy 6 hours of research.
It is not meant to be grammatically correct writing.
It is a guide to focus my thoughts.
Free / Paid Newsletter Conclusions:
Here is what I’ve learned:
- After exploring all email marketing service options I will stay with
- Webflow - use the home page as designed
- as it tightly integrates with Webflow.
- I already have it setup
- I need to launch
- Don’t worry about paywall or Formstacking your content now.
- Webflow has memberships on their roadmap
- Original content, no curation
- Add value to the email when sharing there is a new post
- Don’t just say here is a new post
- recap the blog post / piece sharing the bits you are “thinking about.”
- each week intro the blog post with a story of your migraines… how they impacted you - how you overcame….
- can come from the migraine journal…
- Or be a recap of the week… directing people there.
- Highlight some other thing you saw in the world
- Highlight some other migraine thing that can be helpful
- Occasionally do a curation post
- Create a lead magnet(s)
- Use lead forms that are dynamic like Thrive Leads to gather more data on downloads and signups.
- Landing page on web flow (preferred) or from Mailchimp (here first, faster)
- via subdomain
- for twitter
- for instagram
- for referrals
- Market Research can be a valuable path
- Already had vague ideas for this
- How to Build a Six-Figure Newsletter Without Anyone Knowing; Gaps made it granular
- Curated email
- Could setup a curated email on migraines
- That is meant to drive traffic to Subvert!Migraines
- It would be a hosted by Subvert! Migraines
- Shared on Twitter
- Automate the whole thing
- Carrd Landing page for signups
- Some affiliates?
- Could use either:
- Better, use the same tools to curate links for my Twitter feed
- Best Resources:
Paid Newsletters I Looked at
My notes below is not a critique of anyone. These are my observations as someone who is trying to get a handle on this creative and broad space.
- PowerPlays - sexism in sports.
- very niche
- Don’t see the paid model
- on Substack
- Growth List - recently funded startups
- For sales and prospecting
- Market and monetization is clear
- Stratechery - impact of tech
- Long form
- high quality
- free daily
- paid? monthly
- On Revue
- Shero - issues facing women
- subscribe for full access
- on Substack
- Heated - climate crisis
- solid community interaction
- a ‘hot’ topic
- on Substack
- all Substack pages look the same.
- causes brand confusion
- Clean landing pages
- Explorers Club - value prop is messy
- Messy is from the choice to use a 1-page website theme.
- Harder to distinguish give and get
- High end membership
- not tiered
- lifetime membership for $1500 should net the two books - not a $30 discount code
- recruiting support from members to create content
- Scott’s cheap flights - name says it all
- Tough to be in this market right now
- Value proposition is clear right away
- Save $550 on average
- Offers a lot of resources on travel
- An affiliate program
- more robust than the others
- Fintech today - finch news
- $25 a month
- high price justified by the market segment
- Incentivized by a slack group
- clearly defined why and who in About
- The Pomp Letter - crypto industry
- Longer CTA on landing page
- Too many things to too many people?
- 50k subs!
- Doing something right
- posts include podcasts
- recaps in the Rundown
- I like the mix of free and paywall posts
- Sinocism - get smarter about China
- odd quote that leaves me perplexed… though it may resonate with people interested in learning about china
- Nice engagement with posts!
- About page delivers why and what clearly
- Wish this was on the home / landing page
- Or a short direct version of it.
- Platform may be limiting the landing page value proposition
- Landing pages should communicate whats in it for me beyond a tagline…
- if the tagline is not concise and meaningful
- I find this text peculiar in that the model is discourage sharing
Not taking anything from these talented folks - but I’m yet to be enticed to subscribe to any of these…
No clever headlines, calls to action or compelling value or slick copy.