Every career has seminal moments.
If we’ve spent time together you know one of mine is learning Search Engine Optimization.
It was 2009, the midst of the financial crisis and my phone didn’t ring for 6 months.
Online expansion was one of the paths to stay in business. So I hired an SEO expert to drive traffic to my re-designed Wordpress website, from flash mind you.
True to the reputation of SEO experts at the time, after 6-months he couldn’t produce verifiable evidence of the work I’d contracted him to do. Traffic was flat. Results nil.
Decided it was best to hire a consultant that would teach me SEO. Which is what I did. Hired Jason McDonald of the JM Internet Group. Was one of the best decisions I ever made.
He taught me keyword research. Guided me on a methodical content creation strategy. And encouraged me to to keep writing no matter how awful it was.
Within a few months I closed on my first Internet sourced client. A large project that helped keep the doors open.
Everything good that has happened to me since is a direct result of having learned the craft of SEO.
Meeting great people. Running successful websites and businesses. Becoming a full-time professor at the Feliciano Center for Entrepreneurship at Montclair State University
Recently Jason published three books on SEO. If you’re new to the craft, want to expand to paid ads or harness the power of social media marketing done right, I highly recommend checking out Jason’s books.
Better, reach out and hire him - you won’t be disappointed.