Write Once Use Twice

Write once. Avoid re-writing for different uses.

Write everything with the intent to publish.

Notes and copy are written in a direct, clear, and publishable format.

• Marketing copy > to be reposted and shared
• Meeting / client notes > email follow up > tasks
• emails > become blog posts
• Blog posts > tweets
• Tweets > visuals

Slower, more thoughtful writing may take longer initially. Provides outsized returns over time.